JUST RELEASED New “Crafted in California” Reign Series Shafts


announcing our release of the new “Crafted in California.” Reign Series.

Now avaiable in limited quantities, each shaft is made exclusively at the Matrix R & D Center, located in the Anaheim Canyon Center for Advanced Technologies, Orange County, California.


“Manufacturing shafts under our own roof creates an unprecedented level of control over every aspect of the production process, and ensures that the strictest tolerance levels are met and maintained for every shaft“, states Matrix Shafts President, Chris Elson. “In addition, we have the unique opportunity to greatly increase the level of service to our customers by being able to quickly produce small batches of shafts in response to market demand“

Reign is created with features that are designed to fit a wide a wide variety of players and swing types. From aspiring amateurs to top-level professionals, the first three releases of the series are Reign Silver, Reign Blue, and Reign Smoke.


is a complete series of shafts available for woods, hybrids, and irons in a variety of weights and flexes. Engineered with Tour proven technology to create a high launch, mid-spin profile suitable for a wide range of players and swing types.

Designed for maximum performance and feel, while maintaining consistent ball flight characteristics throughout the entire set.

MSRP (woods): $195, (hybrids): $115, (irons):$90.


features mid-launch and spin characteristics for players looking for a well balanced, smooth feeling shaft. Designed with stiffer tip and butt sections for extra stability and a responsive mid-section to maximize speed and power at impact.

For a wide variety of swing types and speeds. Available in 50g, 60g and 70g versions in a variety of flexes.

MSRP(woods): $295


incorporates double-bias wraps of ultra-high modulus, low resin carbon fiber to create a stout, low torque profile with low launch and spin characteristics.

Designed for highly skilled, Tour level players looking for no compromise performance. Available in 60g and 70g versions in S and X flex only.

MSRP (woods): $395

Matrix Reign is now available exclusively through professional clubmakers.